Strengths

1. Offering 50 to 70% less on making charges, significantly below market rates.
2. Flexible programs allowing customers to in or acquire.

 

Weaknesses

1. As a new entrant, lacking the established trust and brand loyalty that competitors may have.
2. Limited physical presence might affect customers preferring in-person transactions.

 

Opportunities

1. Potential to expand into new geographic and demographic markets as online shopping grows.
2. Using augmented reality and blockchain for enhanced customer experience and transaction security.

 

Threats

1. Price fluctuations in gold and diamonds can impact cost and pricing strategies.
2. The jewelry market is highly competitive, with numerous established players.